Carlos has helped launch many tequila brands in the UK in the last 22 years, working in the industry alongside and under the guidance of the charming and knowledgeable Tomas Estes, European tequila ambassador.
He has worked with the Mexican Embassy, Mexican Tourist Board and Mexican Chamber of Commerce, organising events such as Annual Tequila Fair and Pro Mexico’s Wine and Spirits Fair as well as Cafe Pacifico’s 10 year running Tequila Season where more than 250,000 customers have been exposed to this wonderful spirit. He has also worked as brand ambassador for Cava de Don Agustin, Maracame and Ocho Tequila.
He has judged many tequila cocktail competitions and has collaborated on agave spirit articles in national publications such as The Times, GQ Magazine, Metro, Evening Standard and ShortList. Carlos currently heads the agave training programs for Cafe Pacifico, which is the only establishment in the UK to have a certification from the Regulatory Tequila Council in Mexico for its work on tequila education to consumers and industry professionals in the UK.
He has recently won (with the Cafe Pacifico team and his recipes) the Competition for Best Margarita in London 2017-18 and also 2018-19, as well as Best Mai Tai UK 2018.