Neil Ridley is regarded as one of the most influential global drinks writers and authors as well as an in-demand presenter and host. His presenting style has been described as a ‘brilliant balance of irreverence, passion, fun and fact’.
In addition to his media work, in 2011 Neil established Caskstrength Creative with Harrison, an agency working closely with some of the world’s most successful drinks brand owners, to deliver copywriting, new product development, social media campaigns and global market insight, drawing on a decade working within and around the drinks trade.
Neil approaches the drinks world with an independently-minded spirit, always looking to build on his reputation as a hard-working educator.
His approach is simple: dispel
the myths and misunderstanding, which surround the drinks world, presenting a clear
and concise message to the growing number of drinkers eager to experience the
many flavours and aromas that spirits from around the globe have to offer.