Tuesday 28th April 2020 

St Mary's Church

Wyndham Pl, York St
Marylebone, London W1H 1PQ

10.30AM - 6.00PM

Immerse yourself in the gin category for a full interactive day consisting of debates, masterclasses, workshops and tastings.

*please note the guestlist is strictly reserved for those with buying power in the on and off trade. If you are a journalist, blogger or WSET student and would like to attend, please contact rosie@jkmarketing.co.uk.

Think Gin Agenda

Think Gin Opens
The Dragon's Cup

Designed as a fast fire, fun and interactive opener at Think Spirits, The Dragons’ Cup puts ‘Pitchers’ in front of a panel of ‘Dragons’, with each pitcher having just five minutes to convince the dragons to ‘invest’ in a given spirits category.

Echoing TV’s popular Dragons’ Den format, but conducted at speed and in front of a live audience, the five Pitchers must persuade the Dragons that the spirit they are championing – Gin, Rum, Whisk(e)y, vodka and Tequila/Mezcal respectively – has what it takes to spearhead future engagement and sales growth in any spirits portfolio.

Our Dragons (experienced spirits buyers drawn from across the trade) will then have two minutes to question the pitchers (well-respected category ambassadors), before retiring to consider their verdict.

The audience will then be asked to vote on its favourite pitch before the Dragons return to deliver judgement of their own.

The results of The Dragons’ Cup, including both Dragon and audience winners and highlights from each Pitchers pitch, will appear in Harpers Wine & Spirit and Drinks Retailing News print editions and online.

Think Gin Closes

Visitor Testimonials

Are you a gin brand looking for the perfect platform to showcase your products? Look no further than Think Gin 2020.