Due to COVID-19 restrictions, we are unable to host the Think Spirits event as planned.
We are hoping to bring the event to you in Spring 2021 where you can discover, learn, gain invaluable insight and find new gems for your spirits offering.
Think Spirits 2020 gathers all things spirits into one day and location.
Join us in central London for a unique experience immersing yourself into the spirits world.
Aimed exclusively at those with buying power in the on and off trade, this event is the
perfect opportunity to network and discover new products and brands.
Think Spirits Agenda
Designed as a fast fire, fun and interactive opener at Think Spirits, The Dragons’ Cup puts ‘Pitchers’ in front of a panel of ‘Dragons’, with each pitcher having just five minutes to convince the dragons to ‘invest’ in a given spirits category.
Echoing TV’s popular Dragons’ Den format, but conducted at speed and in front of a live audience, the five Pitchers must persuade the Dragons that the spirit they are championing – Gin, Rum, Whisk(e)y, vodka and Tequila/Mezcal respectively – has what it takes to spearhead future engagement and sales growth in any spirits portfolio.
Our Dragons (experienced spirits buyers drawn from across the trade) will then have two minutes to question the pitchers (well-respected category ambassadors), before retiring to consider their verdict.
The audience will then be asked to vote on its favourite pitch before the Dragons return to deliver judgement of their own.
The results of The Dragons’ Cup, including both Dragon and audience winners and highlights from each Pitchers pitch, will appear in Harpers Wine & Spirit and Drinks Retailing News print editions and online.
Meandering through Mexico
Overview of Gin in 2020
The gin renaissance is already a decade old and much has changed in that time. Join gin expert David T Smith as he reflects on the past, showcases the present, and looks to the future of the dynamic world of gin.
Explore the Differences: Let's tear down the misconceptions
Let's face it, Rum is a diverse category which can be viewed as being quite a good thing in terms of taste profiles, but the inconsistent terminology used from Rum producing region to another can be confusing. So how about a taste-led exploration of just what some of the top descriptors actually mean when you're drinking the Rum. Technical and tasty all at the same time.
The 'Think' events are indispensable for the trade. As well as offering a good choice of spirits, they are always informative, educational and totally relevant to today's UK drinks scene.
Extremely useful insight into many of the strategies now being used to broaden the category's appeal to more consumers.
Good opportunity for professional conversations and making contacts.
Think Rum is the only event solely focused on improving the perception of Rum as a category, and does this in a way that benefits trade and consumer.
A great event - a chance to meet and share ideas with like minded industry people. Looking forward to the next one!
A perfect networking opportunity!