THINK SPIRITS include the following events:

Due to COVID-19 restrictions, we are unable to host the Think Spirits event as planned.

We are hoping to bring the event to you in Spring 2021 where you can discover, learn, gain invaluable insight and find new gems for your spirits offering.

Think Spirits 2020 gathers all things spirits into one day and location.

Join us in central London for a unique experience immersing yourself into the spirits world.

Aimed exclusively at those with buying power in the on and off  trade, this event is the
perfect opportunity to network  and discover new products and brands.

Think Spirits Agenda

Think Spirits Opens
The Dragon's Cup

Designed as a fast fire, fun and interactive opener at Think Spirits, The Dragons’ Cup puts ‘Pitchers’ in front of a panel of ‘Dragons’, with each pitcher having just five minutes to convince the dragons to ‘invest’ in a given spirits category.

Echoing TV’s popular Dragons’ Den format, but conducted at speed and in front of a live audience, the five Pitchers must persuade the Dragons that the spirit they are championing – Gin, Rum, Whisk(e)y, vodka and Tequila/Mezcal respectively – has what it takes to spearhead future engagement and sales growth in any spirits portfolio.

Our Dragons (experienced spirits buyers drawn from across the trade) will then have two minutes to question the pitchers (well-respected category ambassadors), before retiring to consider their verdict.

The audience will then be asked to vote on its favourite pitch before the Dragons return to deliver judgement of their own.

The results of The Dragons’ Cup, including both Dragon and audience winners and highlights from each Pitchers pitch, will appear in Harpers Wine & Spirit and Drinks Retailing News print editions and online.

Harpers Wine & Spirit
Tequila & Mezcal Masterclass

Meandering through Mexico

Co General Manager and Co Owner
Café Pacifico
Whisky Masterclass
Gin Masterclass

Overview of Gin in 2020

The gin renaissance is already a decade old and much has changed in that time. Join gin expert David T Smith as he reflects on the past, showcases the present, and looks to the future of the dynamic world of gin.

Rum Masterclass

Explore the Differences: Let's tear down the misconceptions

Let's face it, Rum is a diverse category which can be viewed as being quite a good thing in terms of taste profiles, but the inconsistent terminology used from Rum producing region to another can be confusing. So how about a taste-led exploration of just what some of the top descriptors actually mean when you're drinking the Rum. Technical and tasty all at the same time.

Vodka Masterclass
Think Spirits Finishes

Visitor Testimonials