Tuesday 15th September 2020
St Mary's Church, Wyndham Pl, York St
Marylebone, London W1H 1PQ
10.30AM - 6.00PM
Discover, learn, gain invaluable insight and find new gems for your spirits offering.
Designed as a fast fire, fun and interactive opener at Think Spirits, The Dragons’ Cup puts ‘Pitchers’ in front of a panel of ‘Dragons’, with each pitcher having just five minutes to convince the dragons to ‘invest’ in a given spirits category.
Echoing TV’s popular Dragons’ Den format, but conducted at speed and in front of a live audience, the five Pitchers must persuade the Dragons that the spirit they are championing – Gin, Rum, Whisk(e)y, vodka and Tequila/Mezcal respectively – has what it takes to spearhead future engagement and sales growth in any spirits portfolio.
Our Dragons (experienced spirits buyers drawn from across the trade) will then have two minutes to question the pitchers (well-respected category ambassadors), before retiring to consider their verdict.
The audience will then be asked to vote on its favourite pitch before the Dragons return to deliver judgement of their own. The results of The Dragons’ Cup, including both Dragon and audience winners and highlights from each Pitchers pitch, will appear in Harpers Wine & Spirit and Drinks Retailing News print editions and online.